Role overview
We are seeking a driven and hands-on Regional Sales Manager to oversee and grow a multi-million-dollar territory including IN & MI. This role is ideal for someone who has a strong strategic orientation and tactical aspects of sales - partnering with distributors while also staying close to the end user to generate demand and close deals. This is a remote position with about 50-60% travel. The preferred home base is Indian or Lower Michigan (within 100-mile radius of a major airport)
Interested? Here's what you will do:
- Manage and grow revenue across the region by supporting distributor partners and building strong relationships with end-users.
- Industry knowledge in heavy Steel and Automotive segments
- Work alongside distributor reps and independent reps to conduct joint sales calls, perform product demos, and provide training.
- Build preference for the company’s lubrication solutions at the end-user level to drive sales through distribution.
- Act as a trusted advisor and technical resource for distribution teams - ensuring they are equipped, trained, and motivated to sell effectively.
- Monitor market trends, customer needs, and competitor activity to inform regional strategy.
- Maintain accurate CRM records, report on KPIs, and contribute to forecasting.
Qualifications
1. Sales & Business Development
Hunter mentality: Prospecting and opening new accounts (OEMs, distributors, end-users).
Account management: Growing share of wallet with existing partners.
Solution selling: Positioning perma lubrication systems as value-add (reliability, safety, cost savings).
Negotiation skills: Structuring pricing, contracts, and volume-based agreements.
2. Technical & Product Knowledge
Lubrication systems expertise: Understanding automatic lubrication, applications in bearings, conveyors, motors, etc.
Industrial knowledge: Familiarity with MRO environments (manufacturing plants, food & beverage, mining, utilities, oil and gas).
Application engineering mindset: Ability to work with plant engineers and reliability managers on technical solutions.
3. Territory & Channel Management
Distributor/rep management: Building strong partnerships, setting joint business plans, and driving distributor sell-through.
Territory planning: Analyzing potential, mapping accounts, prioritizing high-value verticals.
Forecasting & pipeline management: Using CRM (Dynamics or similar) to report accurately and align with leadership.
4. Data-Driven & Strategic Skills
Business analytics: Comfortable with Power BI or reporting tools to track sales performance.
Market analysis: Identifying growth sectors (steel, food, energy, automotive, etc.).
ROI selling: Building a business case for perma vs. manual lubrication (cost savings, downtime reduction).
Agile sales mindset: Iterating quickly on sales strategies, adapting to distributor/customer needs.
5. Leadership & Soft Skills
Influence without authority: Driving results through distributors, reps, and customer stakeholders.
Cross-functional collaboration: Partnering with marketing, operations, and technical support.
Presentation & training: Conducting lunch & learns, distributor training, and trade show demos.
Communication: Clear, persuasive, and able to adapt technical messaging for executive vs. maintenance audiences.
6. Operational & Digital Skills
CRM proficiency: Microsoft Dynamics or equivalent for pipeline, forecasting, and opportunity tracking.
Microsoft 365 tools: Outlook, Teams, Excel, and PowerPoint for reporting and presentations.
Sales enablement tools: Comfort with digital catalogs, virtual demos, and outbound marketing campaigns.
Process discipline: Ability to follow structured sales process and reporting cadence.
Remote – Based in IN or MI (within 100-mile radius of a major airport)
What's in it for you:
Enjoy a strong base salary with uncapped bonus potential, plus a company car, laptop, and phone. You'll benefit from competitive health coverage, a 401(k) with match, profit-sharing, and generous PTO. Join a financially stable, globally active company where you can shape your region, grow your career, and make an impact with industry-leading products and distributor partnerships.
perma stands for innovative and creative solutions in lubrication technology. perma, a German-based manufacturer of single- and multi-point lubrication systems, serves various industries worldwide. In 2024, perma opened a new headquarters in Charlotte, North Carolina. This state-of-the-art, 40,000 square foot campus reflects perma’s commitment to innovation and growth, enhancing operational capabilities and streamlining order processing and delivery.
Apply now with your resume below.