Regional Sales Manager

perma USA is a globally recognized leader in automated lubrication systems with a strong reputation for high-quality, customized solutions. With roots in Europe and an established yet growing footprint across the United States, the company serves industrial clients across multiple sectors - from heavy manufacturing to oil and gas - by offering innovative and reliable single- and multi-point lubrication solutions that reduce downtime and improve equipment performance. 

Role overview

We are seeking a driven and hands-on Regional Sales Manager to oversee and grow a multi-million-dollar territory including PA, VA, NC, & MD This role is ideal for someone who has a strong strategic orientation and tactical aspects of sales - partnering with distributors while also staying close to the end user to generate demand and close deals. This is a remote position with about 50-60% travel. The preferred home base is VA, PA, & NC (within 100-mile radius of a major airport) 

Key responsibilities

• Manage and grow revenue across the region by supporting distributor partners and building strong relationships with end-users.
• Work alongside distributor reps and independent reps to conduct joint sales calls, perform product demos, and provide training.
• Build preference for the company’s lubrication solutions at the end-user level to drive sales through distribution.
• Act as a trusted advisor and technical resource for distribution teams - ensuring they are equipped, trained, and motivated to sell effectively.
• Monitor market trends, customer needs, and competitor activity to inform regional strategy.
• Maintain accurate CRM records, report on KPIs, and contribute to forecasting.

Qualifications

Sales and business development

• Proven hunter mentality: prospecting and opening new accounts (OEMs, distributors, end users).
• Strong account management skills to grow share of wallet with existing partners.
• Experience with solution selling; able to position lubrication systems as value‑add for reliability, safety, and cost savings.
• Negotiation experience structuring pricing, contracts, and volume agreements.

Technical and product knowledge

• Familiarity with automatic lubrication systems and common applications (bearings, conveyors, motors, chains).
• Experience in MRO environments such as manufacturing, food & beverage, mining, utilities, or oil & gas.
• Application engineering mindset with the ability to collaborate with plant engineers and reliability managers.

Territory and channel management

• Track record managing distributors and reps, setting joint business plans, and driving sell‑through.
• Strong territory planning skills: account mapping, prioritization, and opportunity identification.
• CRM proficiency (Microsoft Dynamics or equivalent) for forecasting and pipeline reporting.

Data‑driven and strategic skills

• Comfortable with business analytics and reporting tools (Power BI or similar).
• Ability to build ROI business cases comparing perma solutions to manual lubrication (cost savings, downtime reduction).
• Agile sales approach: iterate on strategy and adapt to distributor and customer needs.

Leadership and communication

• Influence without authority: drive results through distributor and customer stakeholders.
• Cross‑functional collaboration with marketing, operations, and technical support.
• Presentation and training experience: lunch & learns, distributor training, trade show demos.
• Clear, persuasive communicator able to tailor technical messaging for executives and maintenance teams.

Operational and digital skills

• Proficient with Microsoft 365 tools: Outlook, Teams, Excel, PowerPoint.
• Comfortable with sales enablement tools: digital catalogs, virtual demos, and outbound campaigns.
• Strong process discipline and adherence to sales cadence and reporting requirements.

What's in it for you:

Enjoy a strong base salary with uncapped bonus potential, plus a company car, laptop, and phone. You'll benefit from competitive health coverage, a 401(k) with match, profit-sharing, and generous PTO. Join a financially stable, globally active company where you can shape your region, grow your career, and make an impact with industry-leading products and distributor partnerships.